• Nederlands
  • Engels

Training "Value proposition development"

Most companies are not short of ideas. What often IS lacking is a structured way to develop these into a customer focused proposition which can be successfully deployed.

Questions that many companies have, are: When does proposition development start? How to approach proposition development? How to determine which proposition is the best? How to translate the proposition into an implementation plan? How to measure if the desired objectives are met?



Synergio's training course “Value proposition development” offers participants a transparent way to evaluate concept propositions. By involving employees in the proposition development process and to make the evaluation transparent, you ensure propositions are internally accepted and externally marketed. By starting from the customer needs you ensure the new propositions will always be customer focused.

An overview of the content of this training course you can find in our brochure

Target audience

This inspiring course is intended for everyone who participates in proposition-development, like product managers, innovation managers, project managers, R&D managers. The average group size per course is approximately 10 (+/- 2) persons.

Practical information

You can enroll here for one of the public courses.

Should you want to follow the course together with you collegues we will gladly come to you and deliver the training on your location. Do you want more information on the possibilities for a custom training, please send an email to opleidingen@synergio.nl or call us at +31 (0)85 2735185.

The proposition house


Each proposition on a single sheet of paper.
Clear, easy to remember and yet complete!

For product managers, marketing managers, product developers, sales people  and practically everybody in the organization