Everyone needs to accelerate time to market, but how do you accelerate this process? You are not the only one doing this. That is why we share our thoughts with you, so that you can jump into the gap that now regularly occurs.
Your product is finally ready to enter the market. Only it turns out that it can no longer enter the market. For example, because it does not comply with regulatory or it is no longer relevant for the customer, because it is not in line with the current state of technology. It could also be that it had much more value for the customer a year earlier. A missed opportunity. We want to prevent this mismatch. That is why we take you along in how you can accelerate time-to-market.
Product development is essential
Product development and innovation is essential for every company to retain existing customers and attract new customers. What we notice a lot in product development is that there is too little flexibility in plans to respond to changes. This makes the delivery according to plan a goal, instead of delivering a good product.
Try to build in flexibility. Make sure you can respond to changes in the meantime. Therefore we promote a Lean-Agile approach to product development. You develop the product in short sprints. After each sprint you review and reflect, preferably together with the customer. That way you get quick feedback, which can then be processed. The customer will get more confidence. After you listen to his feedback and incorporated it into his product.
We believe it is easy to learn to innovate quickly. In the first instance it is about thinking and acting differently. We are often used to start developing the product as soon as possible. You have to make a huge number of decisions and choices right away. Consider, for example, material choices, design choices and architecture choices. These are often made from a number of assumptions. With the thought ‘get started quickly because then we see progress’. Halfway through the process, it is often discovered that those assumptions are incorrect. This actually slows down your innovation. That is why we recommend that you bring forward the building of knowledge so you can make better-founded decisions based on this. The trick is to make decisions at the last responsible moment. This approach is called Rapid Learning Cycles. Recognizable in practice by building up knowledge in short iterations.
We understand that this is the world upside down. Perhaps this is going too quickly for you and the organization is not yet equipped for this. Read our next blog or call us with your questions. Especially if you are interested in accelerating time to market so you can keep up with the market.
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In our next blog, we will explain what you can do to set up your organization to work in short sprints of 2-4 weeks.